Saturday, 27 December 2014

Project Evaluation

Overall, I am pleased both films we have produced despite the challenges we have faced, although our longer piece differs from what we originally aimed to create.

Strengths

The main strength of the poetic piece is the simplicity of the idea, the slow reveal of the photograph mirroring the development of the memory as it is told. I feel the story and speaker are both engaging and its editing is well paced. The subtle elements of sound design and underlying music help to bring the memory to life but do not distract from the speaker, and the retained nuance adds to the sense of character.

For the longer piece, its main strength Ralph's warm and engaging character. Also, we have managed to find, structure and present an interesting and personal story whilst avoiding an overly sentimental tone, which would not have been representative of his character and arguably would have undermined the film. It was a challenge for us, particularly after our first meeting, to see where a film could be made from the various memories he shared, but through planning and discussion we managed to extract the necessary information.

The transition from Ralph talking about his happy memories to talking about his wife passing away was challenging to execute without feeling abrupt or forced. However, with the change in pace, music and tone, as well as the slow match-cut dissolve, I think we bridged the two sequences effectively and with respect. In response to feedback we also tried to improve the pacing throughout the entire film, giving the audience more time on the photographs and pauses between speech. Additionally, planning and discussing the editing structure ensured that there was efficient movement between different ideas and scenes, finding a balance between exposition and personal anecdotes.

Planning a rough editing structure
I am also pleased with the quality of the coverage and cutaways, which help to provide movement to an otherwise static piece. On our second day of filming we focused on shooting cutaways to create opportunities in the edit, as we were still experimenting with which sections to include or omit. We therefore had enough coverage to reinforce anything that was said and importantly mask the high amount of editing required to deliver the story with clarity. The photo album scans were also essential in delivering the story in a more engaging way, and to maintain the link with the original theme of photographs that explored in the poetic piece.

Devising a shot list
Weaknesses

The only real issue with the poetic piece is that some speech is hard to distinguish at the start of the film. This was mainly due to the quality of the sound recording, which was difficult to fix despite EQing the audio mix.
Similarly, sound was an issue in the final film among other small technical which we did not have the time to correct. Firstly, there is a difference in sound quality between the two microphones we used, and switching between them is at times noticeable. In addition, due to issues we were facing with importing media, we had less time to balance and EQ the audio mix, leaving a couple of lines harder to distinguish under the music.

Also, due to changing light conditions some shots are slightly underexposed or not properly white balanced. A result of the restricted space and trying to fit too much in the frame was that the shots beside Ralph in the first shoot are awkward (below), and we could not hold on them for long.

Issues maintaining eye-line
Footage still pink after correction
On reflection, although we made effort to slow down the pace of the film and allow more time to look at the photographs, some shots are still marginally too short. I can attribute this to having spent a lot of time with the footage and not having chance to screen the film to someone else before its completion, which I will ensure for future projects.

Ultimately, although I’m happy with the final film, it is not the film that we intended to make. Our original idea was to find a number of older people with photographs and interweave their stories, using poetic imagery and sound design to bring the memories to life. From the start of the project I was aware of the difficulty and ambitiousness of achieving this within such a short amount of time. Although we met with many potential contributors, and the idea proved successful during the poetic exercise, it became clear that we would have to change our focus and approach – which we did several times throughout the project.

That said I am pleased with the way we continuously dealt with challenges and adapted to changes, having to find and construct a story in the late stages of production. We tried to ensure that the film maintained at its core the same thematic concerns as our original idea, even though we have struggled to implement the poetic techniques we explored.

Process and Contribution

At the start of the project I spent time researching and generating ideas to share with the group. This mainly involved looking on local news sites such as Sheffield Star, as well as various subsections on The Guardian such as ‘Volunteering’. From here I found a number of interesting local news stories that could be developed as film ideas. However, the most helpful resource whilst researching was the ‘SheffieldHelp Yourself’ website, which lists every charity and organisation in the city.

Several topical issues fit the criteria of being both achievable within our time-frame and having potential to be developed for the poetic piece. Through discussion we also added more vague topics that could be explored in the film such as dreams or memories, but most of these were omitted later on as they lacked a focus or tangible story. In tutorials we narrowed the list down to two favourites and two contingencies, and as producer I immediately began researching and contacting potential contributors. This was largely done online via Twitter, Facebook, sites like ‘Sheffield Forum’ and e-mail.

Initial idea generation
Although I did get some responses it was very difficult to arrange to speak with anyone. Many online contacts for our strongest idea could not be contacted by phone and/or took a long time to respond. Also, as we were still choosing between ideas I was cautious before arranging anything definite with contributors. On reflection this was detrimental to our progress as we hadn't secured participants by the time we were pitching. For future projects I will try and ensure that this process is started sooner and that one idea is chosen to progress with to avoid confusion.

In the pitch we proposed two films; one about libraries in Sheffield and another about photographs. Although I did not have contributors attached, I was much more confident about the library film, and in my research I’d contacted a number of organisations and individuals that were interested. I was unsure about the photograph film as we didn't have a clear approach and it relied heavily on finding appropriate contributors. 

Describing our visual approach
Therefore, when we pursued that idea in response to peer feedback, we were immediately behind.
Through discussions and feedback in tutorials we identified our approach for the poetic piece. I interviewed my granddad, transcribed it and scanned the photographs they had provided. Following issues importing the scans in to AVID, I edited the film and Jamie developed a sound design. I also contacted a composer to create a short music track, which we gradually refined in response to critique.


We changed the focus of the longer film to older people, as we felt they would be easier to contact and have a higher chance of having a photo to share.  With this change of focus, I began contacting a number of friendship groups listed under the ‘Older People’ section of ‘Sheffield Help Yourself’. After explaining our project I arranged meetings with several groups over the upcoming weeks. Meanwhile, I kept my group informed via messages on our group page and regular meetings to discuss our approach to potential contributors.

Identifying groups to approach
Over the weeks some meetings were cancelled due to various circumstances with the groups, and of those we visited the results were mixed. There was a lot of initial interest and we made contacts, but through further conversations nearly all dropped out. Despite our best efforts to explain the film, many thought it was a film about local history, which wasted time in the meetings. Most of those we spoke to afterwards either couldn't find photos to share or didn't want to be interviewed, which was a major setback for the project.

Following up contributors
With limited time we were forced to drastically change our approach to the project, considering focusing it on my family instead. However, after our first meeting I had stayed in touch with Ralph, who had expressed an interest in the film. I arranged for us to meet him to see what photos he had to show us, and from this arranged to interview him the following week. At this stage we could not tell whether there was enough material to make the film a portrait of Ralph, and we only had a loose understanding of his story. Planning was therefore essential prior to the interview to obtain this information with clarity.In preparation for the shoot I arranged meetings to draft lists of shots, equipment and questions, create a floor plan and make a schedule. 

Questions and schedule
Rough floor plan and camera positions
On the day, I interviewed Ralph, helped direct the camera work and completed necessary paperwork. Afterwards we divided the transcribing task among us and I reviewed the footage. It was then decided that we should film again the following week, as issues with transferring footage during the shoot wasted time and we did not have the coverage we needed.  

After arranging this with Ralph, we planned the second shoot to cover material that we needed to tell the story. This included listing cutaways and focusing interview questions on parts of the story that needed clarity, or where we felt there was more to be expressed. On the second shoot, our questions could be targeted at more interesting parts of the story, yielding some of the best responses. By taking multiple cameras and planning our approach, we obtained all the footage we needed. Being able to borrow and scan the photo albums was also crucial as the stills we took on the first shoot were unsuitable for our desired use.

Panning and zooming did not maintain quality
Following the shoot a post-production plan was drafted, starting with transcribing and scanning the albums. With limited time available I also worked on a rough edit of the film at home, relaying ideas between us to speed up the assembly process. We highlighted parts of the transcripts and created a structure for the film, which was continually revised as some sequences did not fit. I spent a lot of time searching for music for the film, taking influence from ‘Eric’s Secrets’ (Lucia Zoro, 2008) due to its similar topic and tone. As the piece 
I found was copyrighted, I paid a small fee to obtain to the rights to use it.



Elliot faced a number of issues whilst completing his cut of the film.  Trying to correct some of the shakier shots by converting them into screen-grabs was complex and time consuming, and the scans we had taken turned blue when imported into AVID. We tried to rectify this by converting them into JPEGs, but they were not of the required quality to pan and zoom into the photos. Ultimately, we had to present the edit I had completed as we were out of time and couldn't resolve these problems.


Conclusion and Learning

Ultimately, our change of approach to the longer piece meant there was less opportunity to implement the poetic techniques we explored in the first film; the long, slow zoom and subtle elements of sound design which brought the memory to life. As a result the film is a more conventional biographical portrait, albeit with a broader thematic concern and some poetic features. For example, the match-cut dissolve between the photo and filmed footage, and the tone of the music in the latter half. However, knowledge and research of the poetic form was important during the initial stages of the project, helping both to generate ideas and discard those which would not have suited the form.

I feel I’ve learnt a number of lessons and skills during project, having contributed in different areas to its completion, complemented by relevant sections in the texts I have read. Firstly, how to carry out research and idea development, and approach and build trust with contributors. I’m also more confident conducting interviews and aware of how to plan them to get the best responses. Through editing the films I understand the importance of pacing and the need for thorough preparation and structuring in the early stages. I have gained valuable experience organising, planning and directing shoots as well as operating related equipment, such as lapel microphones.

Throughout the project we’ve had to respond quickly to challenges and developments, continually shifting our focus and overall approach to the film. We have worked well as a group and each member has assisted in tasks outside their role. The main lesson I will take forward from a producing role is to meet and secure contributors sooner in the project, as this is the most important task and allows more time to fix issues as they arise later on. 

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